What Global Boutique and Department Stores are really looking for from designers
Margaret has successfully mentored and assisted designers worldwide to enter their chosen and previously unknown markets. Her knowledge has been finely tuned from more than 25 years in the business buying and selling. Margaret is currently in Europe and the Middle East visiting these department stores and buying houses, her talk will include up to the minute information on what is happening RIGHT NOW in these stores and what EXACTLY they are looking for from Designers in the coming season/year.
It is essential to research the chosen market extensively before embarking on an expensive campaign of sourcing an agent, showing collections at the various international trade shows, sending out samples and hiring PR companies and stylists. No matter how successful a designer is in their domestic market there are always hidden and unknown factors that can prohibit that same successful designer from achieving orders and exposure in the international markets. Margaret aims to give an up to the minute truthful assessment of the current situation and this talk will be essential for any designer contemplating an international move now or in the future.
This information will also be useful for designer educators in the fashion arena for the purposes of mentoring their incubated designers to be export ready.
Margaret will explore:
- How does a designer know if they are ready for the buying houses and department stores in the international arena?
- What does ‘ready’ mean?
- Should they choose an agent, a stylist, a PR company or pay for exposure at an international trade show?
- What’s the most cost effective way for a designer to get internationally noticed?
- What is the best type of research for a designer to do?
- What exactly are these buying houses and department stores really looking for generally and specifically for the coming 2012 seasons?
- How to know if the designer has all the criteria necessary for success in the international markets generally and not just specifically for the larger buying houses and what the difference is.
- What designers don’t learn in their courses at college and perhaps they now should.
- Is now the right time to proceed into international markets and has global recession impacted on the designer fashion trade?
|Margaret Rushe Farrell
Last minute stopover decisions and chance meetings with strangers are powerful catalysts in many love affairs and this one was no exception - Margaret’s spur-of the moment decision to stopover in Perth (during a world trip with her family in 2001) and a chance meeting with Carol Hanlon, Managing Founder of TCFWA and TCF Global, led to her enduring love affair with Australian fashion.
This passion was to see Margaret relocate her business to Perth: a business that would successfully export Australian and New Zealand designers to European buyers and import European Designers to the Australian markets. Margaret has been a committee member of TCFWA for many years and is passionate about mentoring up and coming designers to be market ready.
Margaret, whose origins were in Banking, savvy financial foresight was to pay dividends, and Europeans were to openly embrace the ‘New World’ affordable fashion they had been denied so long.
Margaret’s extensive knowledge of the fashion industry in buying and selling has been finely tuned over the last 25 years. She now lives between Ireland and Australia and is a consultant advisor to many international buying houses and department stores. She also consults to some fashion weeks on their VIP guest buying lists and has been a judge for fashion related events worldwide appearing as international guest judge on fashion television shows.