Abstract Summary

Hong Kong: Your Sourcing & Selling Platform in China

The phenomenal growth of China presents huge opportunities for overseas companies.  However, there are also challenges and uncertainties.  Hong Kong, with its unique advantages, presents an attractive option for overseas companies to minimise their risk and maximise their chance of success while doing business in China. 

Hong Kong itself has a strong background and expertise in clothing and fashion.  The city’s total exports of clothing grew year-on-year by 6% in 2010.  It boasts the presence of many of the renowned label.  The fashion business has evolved with greater emphasis on design and creativity.  Hong Kong is seen as the trendsetter in Asia. 

The session will focus on how companies in the fashion industry can use Hong Kong as both a sourcing and selling platform.  Hong Kong Fashion Week, the World’s second largest and Asia's largest fashion event will be highlighted.  Total marketing solution such as online sourcing and business matching will also be presented.

Business Profile
Ms Bonnie Shek
Director, Australia/New Zealand, Hong Kong Trade Development Council

Bonnie has extensive marketing, business development and management experience in Asia/Pacific.  Before joining the HKTDC, she spent over ten years in the telecommunications industry, being responsible for developing marketing strategy and leading the Asia/Pacific consumer team.

Having grown up in Hong Kong, then living in Australia for the last 22 years, Bonnie understands the business dynamics in both places.  Based in Sydney, she leads the team to assist small and medium-sized enterprises (SMEs) in doing business in Hong Kong/China and further enhance the good trading relationship between Hong Kong and the Australasian region.

From time to time, Bonnie speaks at seminars and workshops educating businesses on how they can use Hong Kong as a gateway to China and the rest of Asia. 

Bonnie holds a MBA (Executive) degree from the Australian Graduate School of Management and a Bachelor of Business degree from the University of Technology, Sydney.  She is a Fellow of the Australian Institute of Company Directors and the National Treasurer/Secretary of the Hong Kong Australia Business Association.

4th International Fashion Incubators Conference : 21-25 October 2013
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