Abstract Summary

Product Lifecycle Management technology supports emerging businesses


While nurturing the talent of young design professionals is incredibly important, it is equally important to enhance their understanding of running a fashion business and the necessary components to successfully level the playing field of opportunity.

Technology is an imperative underpinning to developing businesses today to drive competitive advantage. In an ever-changing global business landscape, technology is the groundwork that can enable businesses to develop and grow and flourish from a solid foundation of best practices at the outset.

Technology allows planning, design, sourcing, purchasing, standards and guideline compliance, marketing, e-commerce and financial management to take place in an organized and central manner; helping young design professional to make informed decisions via one source of information and easily access historical, referential information.

Incubators that serve as supporters and mentors of fledgling businesses must provide a balanced platform of creative and operational topics and understand the technologies and where they add the most value to assist businesses in prudent decision-making.

Business Profile
Nancy Johnson, Founder | Chief Executive Officer
Optimyze LLC


Nancy Johnson is the Founder and Chief Executive Officer at Optimyze- an internationally recognized, award-winning advisory services firm to leading global brands, retailers and manufacturers focusing on all aspects of developing, sourcing and executing product in fashion and consumer products industries since December 1997.
Optimyze has provided business analysis, change management, technology selection and process optimization solutions to customers, to decrease costs, enhance innovation, and increase speed to market.
Ms. Johnson built her career (1986-1997) at House of Design, Calvin Klein and Warnaco, with various wholesale and retail experiences in between. She has held Director and management level positions relating to product design and development, sourcing, supply chain and technology. As an educator, Ms. Johnson is a past adjunct professor at FIT, and is a frequent public speaker and author on Product Lifecycle Management and process optimization.



Maryann Andacic
Retail, Footwear and Apparel | Industry Consultant
Pure PLM


Maryann Andacic has an extensive and diverse product driven knowledge with over 20 years of experience in the Fashion Footwear, Apparel and Accessories Industries.

Currently lecturing at RMIT as part of the Fashion and Textiles Masters Program on Fashion Forecasting. Also previously at Melbourne School of Fashion to the Cert IV Retail Management (Fashion Business) Students on Buying and International Purchasing.

Responsibilities have ranged through Buying, Product Management and Development and Senior Management Leadership roles leading to experience in:
  • Product Development and Brand /Category Development
  • Extensive Overseas and Local Market Sourcing knowledge in both apparel  and accessories
  • Thorough understanding of the importance of brand identity and philosophy to ensure success and continued presence in market place
  • Product Development and Seasonal marketing campaign Creation and Development

4th International Fashion Incubators Conference : 21-25 October 2013
A VIRTUAL EVENT
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